In the "Sales over time" report, you'll find a recap for the current month by default, or selected data range, which includes:
"Total # of Orders": Total unique orders resulting from a sale
"Total Sales": Dollar value of those unique orders combined
"Average Order Value": The average amount spent per order
"Average days to convert": How long on average it took for a customer to purchase after receiving a message. Note that this takes into account your predetermined attribution window.
These values will adjust to reflect the changes you make in date range and the filters you apply.
The table under your graph will give you a more thorough breakdown by the following:
Order #: Order number related to the sale
Order Date: When the order was made
Order Status: Cancelled, Closed, Open, Refunded
Sent By: Which user sent the message
Total: The total dollar value of the order
Attributable Amount: The dollar value of the order not including tax, and shipping - This value is meant to serve as the sale value to base a commission payment off of
Subtotal: Order value before any discounts, taxes, or shipping has been applied
Discounts: Dollar value of a discount offered to the customer
Shipping: Cost of shipping to the customer
Tax: Sales tax on the item (can be $0.00)
Refund: Dollars returned to the customer in the form of a refund
Order Location: Where the order was placed (can be a website or a physical store)
Channel: The portal through which the order was placed (can be web, POS terminal, or any other sales channel you have connected to Endear).
Tags: Tags associated with the order (imported through an integration)
Discount Codes: Relevant codes applied to that order
Actions: You'll see the option to delete the order entirely
All users have access to a version of Endear's default Sales over Time report, which takes your role (user, manager, admin) into consideration.
You may also have access to additional saved reports created by you or someone else on your team, which come with their own combination of filters.
You can apply different filters to continue to adjust your Sales Report and uncover the data you're looking for.
You can also decide which columns to display in your report by clicking the Edit Columns button.