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What purchases get tracked in Endear?

Learn which customer purchases appear in your sales reports and how orders from connected channels are recorded

Updated this week

Applies to: All

Overview

Endear tracks all purchases from connected sales channels and attributes them to messages based on your brand's attribution rules. Here's what you need to know:

  • All orders from connected locations (e-commerce and POS) are tracked in Endear

  • Sales attribution is based on timing and engagement with messages (learn more in our attribution article)

  • Orders may not appear if they fall outside your attribution window or were made through unconnected channels

  • When multiple staff members message the same customer, attributable amounts are split between them

What purchases can I see in Endear?

Once you've connected a location to Endear (including your e-commerce site and any POS locations), Endear tracks all purchases made through those channels. No orders are excluded as long as the sales channel is connected to Endear.

To learn how Endear determines which sales are attributed to specific messages, see our article on what is attribution.

Why are there duplicate purchases?

If two staff members message the same customer and both messages fall within the attribution window, the transaction will appear twice in your report.

While the order numbers and transaction totals will be the same, each entry will have an "attributable amount" (equal to the total order value, excluding taxes and shipping) that gets split across all staff who sent a valid message within your brand's attribution window. If you want to remove one of the entries, you can delete a sale.

Why is a purchase not appearing in my sales report?

There are two reasons why a customer's purchase might not show in your Sales report:

  1. The sale happened outside your brand's designated attribution window

  2. The sale was made through a POS or e-commerce site not connected to Endear

If you believe a purchase should have been reported, you can review the purchase details from the customer's profile page.

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