Overview
Custom field mappings connect specific data fields from your integrated platforms to corresponding fields in Endear. While integrations automatically sync common data fields (e.g., customer names, email addresses, purchase history), custom field mappings allow you to import specialized customer information unique to your brand.
For example, you might want to import customer style preferences, VIP tier levels, product preferences, custom tags from your marketing platform, or personalized customer service flags.
Benefits of Custom Field Mappings
Enhanced personalization Reference specific customer details in your messages, such as preferred style, VIP status, or favorite product category to create more meaningful conversations.
Improved segmentation Create targeted audiences based on your custom data fields. Segment customers by loyalty tier, product preferences, purchase patterns, or any other criteria important to your business.
Streamlined workflows Automatically sync specialized data without manual entry. Your team can see all relevant customer information in one place, reducing time spent switching between platforms.
Better decision-making When all your business-critical data lives in Endear, your staff can make more informed decisions about outreach timing, product recommendations, and customer prioritization.
What integrations support custom field mappings?
Custom field mappings for customer data are available for all Endear integrations.
Getting Started
To set up custom field mappings for your integration, reach out to your account manager or contact Endear support through live chat. Our team will work with you to configure the field mappings that align with your business needs and ensure proper data syncing.
Before reaching out, it can be helpful to document the specific customer data fields you want to import, including the field names as they appear in your source system and what information each field contains.
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