Any transaction that took place within the attribution window of a message sent will be added to your Insights
By default, sales will be attributed based on the following rules:
- A purchase that happens within 5 days of an email being sent (regardless of whether the email received an open, click or reply) will count as a sale
- If the purchase happens between 6 - 30 days of the email being sent, it will only count if the email received an open, click or reply
- A purchase that happens within 7 days of an sms being sent (regardless of whether the sms received a click or reply) will count as a sale
- If the purchase happens between 8 - 30 days of the sms being sent, it will only count if the sms received a click or reply
All sms messages will be considered “open” since it is not possible to measure whether an sms message was opened, but most analysis suggests that close to 100% of sms messages are opened.
Customers on our Professional or Enterprise plan can adjust the default values for the attribution rules. Each sale will have an “attributable amount” which is equal to the Total Order Value, excluding taxes and shipping. The attributable amount will be split across all users that sent a valid message within the attribution windows listed above.