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  3. Navigating Customer Profiles

How do I see a customer's spending behavior?

Various metrics about spending are available from the Customer Profile page

  • Visit a customer's profile either by searching for them or selecting their name from within a segment of customers. 
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  • In the highlighted area, there are various metrics to give you insights on a customer's spending habits. To view all of the different metrics, you will need to scroll to the right. These metrics include:
    • Total Spent: total amount spent over the customer's lifetime
    • Avg Order Value
    • # of Orders
    • Order Frequency: How often a customer typically purchases, e.g. every 45 days
    • # of Items: Total items purchased across orders 
    • Avg Price of Item
    • Total Refunds
    • Total Discounts

Customer Profile