Applies to: All (Users, Managers, & Admins)
What is a Converted Message and Client?
A converted message is any time a customer is sent a message and then purchases something.
A converted client is each client this happens with in a given period.
Converted messages and converted clients are often similar, but not always the same. That’s because a single customer can convert multiple times after a message in a period, but they would still only be counted as one converted client. Therefore, the converted message number can sometimes be higher than the converted client number.
Why is this important?
This information is important for any business that is looking to track the success of their messaging campaigns. Knowing the number of converted messages and clients allows your business to track which messaging campaigns are providing the best return on investment.
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