Applies to: Admins for creating reports, All users for viewing reports
Overview
There are two main ways to analyze your campaign performance in Endear:
Analyze a specific campaign: Review detailed metrics for an individual campaign, including message reach and sales performance
Analyze all campaigns over time: Create visual charts to compare multiple campaigns across different time periods and dimensions
For specific campaign analysis, you can easily generate reports on campaign reach (how many people received the campaign) and campaign performance (sales generated). For broader campaign analysis, you can create dashboard charts to view trends, compare teams, and assess overall campaign impact.
Analyzing a Specific Campaign
Tracking Campaign Reach (Messages Sent)
Navigate to Campaigns and select your desired campaign
Select the Performance tab
Under "Messages sent by this campaign," select View Report
Review your campaign's message reach data
Optional: Add additional grouping filters to customize your view
Tracking Campaign Performance (Sales Generated)
Navigate to Campaigns and select your desired campaign
Select the Performance tab
Under "Sales generated by this campaign" select View Report
Review your campaign's sales performance data
Optional: Add grouping filters or examine individual sales for detailed analysis
Analyzing Campaigns Over Time
Creating Campaign Charts in Dashboards
Navigate to Dashboards
Select Add Chart
Select Campaigns as your data source
Configure your chart to display the metrics and dimensions you want to analyze
Save your chart to your dashboard for ongoing monitoring
What You Can Analyze in Campaign Charts
Time-based trends: View campaign performance over specific periods
Send methods: Analyze how campaigns were delivered to recipients (Email, SMS, WhatsApp)
Team performance: See which teams are sending campaigns and their effectiveness
Campaign types: Compare one-time campaigns versus recurring campaigns
Impact metrics: Assess campaign success through message replies and conversions
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