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Do iOS updates affect our message engagement reporting?
Do iOS updates affect our message engagement reporting?
Leigh Sevin avatar
Written by Leigh Sevin
Updated over a week ago

Applies to: Admins

Any updates to iOS that would affect the ability to track open rates and click rates in one platform would likely also affect your Endear reporting as those privacy changes that Apple is making are broad. The nice part about Endear is you should see less of an effect since you're sending more personal and less marketing-like messages.

However, we still always caution that open and click tracking are not 100% accurate because of the different variables that we can't control.

For example, we don't know who allows and doesn't allow tracking. The open number or clicks could actually be higher, but not visible in the report because of the Apple opt outs.

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