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How do I use merge fields in messages?
How do I use merge fields in messages?

Personalize bulk messages using merge fields

Leigh Sevin avatar
Written by Leigh Sevin
Updated over a week ago

When you're reaching out to multiple clients at once, it's important that you still make your messages feel personalized.

A great way to do that is to use merge fields so that certain pieces of your message are unique to your customers and their previous engagement with you.

How to use merge fields in a message

Step 1. Click on Type Something


Step 2. Click on Merge Fields


Step 3. Select the merge field you want in your message


Step 4. Click Add Field when complete.


The available message Merge Fields

  • "From" email address

  • "To" email address

Your Fields

  • Your first name

  • Your last name

  • Brand's name

  • Brand's website URL

  • Team's name

  • Team's physical address

  • Team's email address

  • Team's phone number

  • Team's WhatsApp number

Customer Profile Fields

  • First name

  • Last name

  • Email address

  • Phone number

  • First seen

  • Last contacted

  • Birthday

  • Address

  • City

Custom Fields

  • Preferred Contact Method

  • Shoe Size

  • Facebook Profile

  • Wordle Anniversary

  • Related Customers

Order Fields

  • First order date

  • First order product title

  • First order product vendor

  • First order product type

  • Last order date

  • Last order product title

  • Last order product vendor

  • Last order product type

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